The Brand

My day job as a marketing professional has led me to create a more robust brand and design ideology than what most MOC builders might develop. I've always been fascinated by the core elements that form a brand. From the surface-level colors and typography to the deeper meanings behind a mission statement or logo, I knew when I began this project that I wanted the brand to be consistent and memorable. 

If any of those brand elements interest you, take a look at the MiniTrekMOCs Brand Guide below! In addition to being helpful for me, I find that it helps partners and customers understand why I have started and expanded this project, and why it remains so important to me today. 

Chris
​MiniTrekMOCs Owner